Website Design for Float Spas, Float Centers and Tank Studios
Website design for a float spa begins at the booking calendar and works backward: which rooms and packages should the pages sell, in which towns, and where should a visitor land after a search? We build the site around those answers, with a page for each room, package, gift card and town.
The site is the surface where a search or an ad click settles. We write and build the pages, and the owner reads every statement before it is published.
Page map
A site laid out around rooms, packages and towns
A float studio site gives each errand its own page. Someone looking at couples rooms and someone looking at a gift card are on different errands, so each lands on a page written for that one thing. The home page points onward instead of holding every room and town at once.
For that reason the page map comes first. We list the room types, the packages, the gift card page, the couples bookings page and every town the studio serves. The owner crosses out pages that are not needed and adds the ones we missed.
The booking tool belongs to the owner. The studio already has one or will choose one, and we link to it from the room and package pages. We do not pick it, name it or resell it.
New rooms, a new package or a new town become new pages, added as the booking calendar changes. On Gold and Platinum we host the website and make the edits; the search side is on the float spa SEO page, and the float studio Strategic Content Assets page covers the monthly writing.
The pages a float studio website is built from
- Rooms
A page for each room type
Single rooms get a page that names the room, uses the owner's own wording and links to the studio's booking tool.
- Couples
A couples bookings page
Couples rooms are their own errand, so they get a page of their own.
- Gift cards
A gift card page
One page for the person buying a gift card, written with the owner and linked from the home page and the town pages.
- Towns
A town page for every place the studio reaches
Each one gets a page that names it and points to the rooms the owner wants booked there.
What the site holds for each part of the booking calendar
| Room or booking type | Page built for it | What the owner approves |
|---|---|---|
| Single float room | Room page in the studio's own wording | Room wording and booking link |
| Couples room | Couples bookings page | Wording on the page and its booking link |
| Package | One page for each package the studio sells | Package names and what the page says about each |
| Gift card | Gift card page | How the gift card is described and where it is bought |
| Town the customers come from | Town page that names the town | Town names and which rooms to feature there |
From a blank page map to a site the front desk can edit
Sketch the list of pages first
We list every room, package, gift card and town page the site needs, and the owner crosses out or adds pages.
Write each page for one errand
Every page gets its own text for the one thing a visitor typed or clicked, and the owner approves it before it is published.
Build the pages and join them up
We build the pages, link them to one another, add the contact page and connect the booking tool the owner already uses.
Open the site and keep adding pages
New packages and extra towns arrive as new pages. On Gold and Platinum the hosting and edits are ours.
What a website design build needs from the front desk
- The rooms and packages that should each get a page
- The gift card page address or booking link to connect
- The towns the studio wants a page for
- Wording the owner never wants on any page
- The person who reads and approves each page before it goes live
- Any existing pages worth keeping, if the studio already has a site
Beliefs about a float studio website
Murmured outside the pod roomA website is finished on the day it opens.
What the water showsWhen the rooms or packages change, the site changes with them: pages are added, reworded or removed on the owner's say, and the plan keeps that going.
Murmured outside the pod roomOne home page can hold every room and every town.
What the water showsA search about couples rooms and a search about a gift card come from different errands. Each gets its own page so the answer matches the question.
Murmured outside the pod roomA template already holds every page a studio needs.
What the water showsA template holds empty slots. The pages still need wording about this studio's rooms, packages and towns.
Owner questions about the float studio site build
Who picks the booking tool on a float studio site?
Does the plan include hosting and edits for the site?
Can an existing float studio site be rebuilt in stages?
Is a contact page part of the build?
Who reads the wording before the site goes live?
Bring your room list to a conversation about pages
Write to us with the rooms, packages and towns the site should carry. If a spoken answer suits you better, choose a day and a half-hour on the contact page and the CEO calls then.
Which rooms and towns should fill up first?
Name the rooms, packages and gift cards you most want booked, and the towns your floaters travel from. Please leave out customer names and any talk of what a float does for a person.
Let the next float search land on your page
Tell us which rooms, packages and towns should fill up first. The CEO talks it through with you and no part of it asks for a contract.
The pod and its water are drawn for fun, and promise nothing about results.